Tannu Tanwar
Product Designer
Product Designer
Bridging the gap between user behaviour and product decisions — 4.5+ years, 15+ markets, built to scale.
Case Study
Where the thinking went deepest.
About me
Designing with intent since 2021
Started as a freelancer, moved into product design, and landed at PepsiCo owning markets, design systems, and field research across global teams. I work end to end — from BRD to production — and I bring the same level of ownership whether it's a component or a market launch.
Started as a freelancer, moved into product design, and landed at PepsiCo owning markets, design systems, and field research across global teams. I work end to end — from BRD to production — and I bring the same level of ownership whether it's a component or a market launch.
Started as a freelancer, moved into product design, and landed at PepsiCo owning markets, design systems, and field research across global teams. I work end to end — from BRD to production — and I bring the same level of ownership whether it's a component or a market launch.
PepsiCo Global Business
Deputy Manager [UX Researcher & Analyst]
Jan 2025 - Present
PepsiCo Global Business
Deputy Manager [UX Researcher & Analyst]
Jan 2025 - Present
Etelligense Technologies [Centric]
Product Designer
Feb 2023 → Dec 2024
Etelligense Technologies [Centric]
Product Designer
Feb 2023 → Dec 2024
Self-Employed
Freelancer [UI/UX Designer & Graphic Designer]
Apr 2021 → Jun 2022
Self-Employed
Freelancer [UI/UX Designer & Graphic Designer]
Apr 2021 → Jun 2022
What drives the work
Curiosity is the skill
Curiosity about people, markets, and systems — and an obsession with understanding the WHY behind every problem and every solution
01 ——
End-to-end design ownership
I drive the full design lifecycle — from requirements and problem framing to delivery, QA, and production. No handoff gaps, no dropped context.
02 ——
Strategic depth across the product
I maintain cross-market, cross-functional design knowledge that informs faster decisions, stronger alignment, and fewer late-stage surprises.
03 ——
Systems and foundations that scale
I establish design systems, component governance, and ways of working that reduce dependency, improve consistency, and enable the team to move at pace.
01 ——
End-to-end design ownership
I drive the full design lifecycle — from requirements and problem framing to delivery, QA, and production. No handoff gaps, no dropped context.
02 ——
Strategic depth across the product
I maintain cross-market, cross-functional design knowledge that informs faster decisions, stronger alignment, and fewer late-stage surprises.
03 ——
Systems and foundations that scale
I establish design systems, component governance, and ways of working that reduce dependency, improve consistency, and enable the team to move at pace.
AI-Powered Operations
AI as a design operating system — accelerating decisions, strengthening craft, and keeping teams aligned
Let’s clear things up
Research & Synthesis
I use Manus AI, Perplexity and Claude to process research data, identify patterns across user interviews, and synthesise insights into actionable design direction.
Design Decision & Prototype
I move from wireframe to coded, interactive prototype using Figma AI, Lovable and Stitch — letting me validate real interactions with stakeholders before a single dev sprint begins.
Designing Agentic Experiences
I built an internal AI agent on Copilot that matches incoming market requests against global capability files — reducing hours of manual discovery across teams to minutes, with instant context on what exists, what's needed, and what to customise.
Research & Synthesis
I use Manus AI, Perplexity and Claude to process research data, identify patterns across user interviews, and synthesise insights into actionable design direction.
Design Decision & Prototype
I move from wireframe to coded, interactive prototype using Figma AI, Lovable and Stitch — letting me validate real interactions with stakeholders before a single dev sprint begins.
Designing Agentic Experiences
I built an internal AI agent on Copilot that matches incoming market requests against global capability files — reducing hours of manual discovery across teams to minutes, with instant context on what exists, what's needed, and what to customise.
Testimonials
What my collaborators say
Andres Merizalde
UX lead
Tannu demonstrates a high level of ownership and consistently brings clarity in complex, ambiguous environments. Her ability to proactively connect stakeholders and align design decisions with business needs makes a meaningful difference to the team.
"
Andres Merizalde
UX lead
Tannu demonstrates a high level of ownership and consistently brings clarity in complex, ambiguous environments. Her ability to proactively connect stakeholders and align design decisions with business needs makes a meaningful difference to the team.
"
Daniel Bershefsky
Global UX Lead
Tannu's work is deeply grounded in user empathy and real-world insight. She balances user needs, business goals, and technical feasibility with strong commitment to quality — keeping the customer front and center in everything she delivers.
"
Daniel Bershefsky
Global UX Lead
Tannu's work is deeply grounded in user empathy and real-world insight. She balances user needs, business goals, and technical feasibility with strong commitment to quality — keeping the customer front and center in everything she delivers.
"
Daniel Bershefsky
Global UX Lead
Tannu's work is deeply grounded in user empathy and real-world insight. She balances user needs, business goals, and technical feasibility with strong commitment to quality — keeping the customer front and center in everything she delivers.
"
Adalberto Daniel Aguilar Celestino
PepsiConnect Leader
Tannu consistently simplifies how we work by staying focused on what truly matters and removing obstacles that slow us down. We encourage her to continue leading and empowering others to act with purpose and speed.
"
Adalberto Daniel Aguilar Celestino
PepsiConnect Leader
Tannu consistently simplifies how we work by staying focused on what truly matters and removing obstacles that slow us down. We encourage her to continue leading and empowering others to act with purpose and speed.
"
Adalberto Daniel Aguilar Celestino
PepsiConnect Leader
Tannu consistently simplifies how we work by staying focused on what truly matters and removing obstacles that slow us down. We encourage her to continue leading and empowering others to act with purpose and speed.
"
Matteo Ghislanzoni
Global product owner
Tannu consistently accommodates quick turnarounds without compromising quality. Her proactive input and thoughtful feedback add genuine value to the team and the product.
"
Matteo Ghislanzoni
Global product owner
Tannu consistently accommodates quick turnarounds without compromising quality. Her proactive input and thoughtful feedback add genuine value to the team and the product.
"
Moksh Giri
iOS & Android Developer
Working with Tannu on multiple projects was a great experience. Her UI/UX designs were always thoughtful, modern, and user-friendly — making the development process much smoother. Several of the Android apps incorporating her designs have collectively achieved 50k+ downloads globally.
"
Moksh Giri
iOS & Android Developer
Working with Tannu on multiple projects was a great experience. Her UI/UX designs were always thoughtful, modern, and user-friendly — making the development process much smoother. Several of the Android apps incorporating her designs have collectively achieved 50k+ downloads globally.
"
Moksh Giri
iOS & Android Developer